Words Have Power…and Efficacy!

A lesson for the pharmaceutical industry.

Swell and lousy. https://www.youtube.com/watch?v=vqFblQz-weU&t=5s

According to Lucy’s erudite and pedantic teacher, these are two words you should never use. Never.

So, I think that this guy with the bow tie might be able to teach the life science industry a thing or two about itself.