Sorry, Your Big Idea Isn’t Big Enough

Lessons learned from the “not so famous” Dvorak keyboard and the diffusion of innovation.

Of course, innovation is a critical component of success for any business. Without new ideas and products, companies would quickly fall behind their competitors. Innovation does not always lead to adoption — in fact, it’s often quite the opposite. Many…

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JOHN NOSTA

JOHN NOSTA

I’m a technology theorist driving innovation at humanity’s tipping point.